“Nongamers slow to join next-gen party
Written on May 16, 2008 – 8:44 am | by wowhunterzone
“Everyone and their mother knows that the gaming industry is the tech du jour. The next generation of consoles is upon us, and companies are focused on expanding the gaming population with eye-popping graphics, multimedia functions, and interconnectivity of both communities and machines. With such seemingly unlimited potential, many think that gaming is geared up for an explosion into the mass market. Not so fast, says independent research group Forrester Research. The latest report from the group says that gaming companies are set for some hurdles as the industry attempts to scoop up new consumers. The current approach of turning the latest Xbox or PlayStation into an all-in-one entertainment hub in order to attract nongamers may not be enough to draw in nongamers–yet. “”While gamers will increasingly use their new consoles for non-gaming activities, this functionality will not be enough to convince non-gamers that buying a console is the answer to their digital convergence dreams,”" Forrester analyst Paul Jackson told the BBC. It’s no secret that developing games for the next generation costs an arm and a leg. To make more money, companies may use subscription-based models, in-game advertising, and products aimed at wider demographics. However, the impact of bringing in more gamers may not be as high as some would hope. “”More young female gamers will use portable and home console platforms; older gamers will tap into game subscription services and casual multiplayer games like poker or bridge but it will only have an incremental effect on the industry,”" says Jackson. Although recent trends say that portable gaming is on the increase and PC gaming is on the decline, Jackson sees differently. “”[Portable game consoles] look like one-trick ponies compared with multifunctional mobile phones that play games or game-capable portable media players. They could well be replaced in consumers’ pockets,”" writes Jackson.
wow gold According to Forrester, PC gaming will grow with the continuing popularity of online gaming and mass-market games. However, even with new users, PC gaming companies will still find it difficult to turn a profit. For every megapopular World of Warcraft, there are several flops in the massively multiplayer online genre. wow gold Jackson also believes that most new PC gamers will be of the casual variety, and they’ll play simple online Web-based options instead of full retail games. ” “LOS ANGELES–The “”First Network for Men”" taped its third annual awards show for games Friday night in a star-studded affair set to air next month. Spike TV held the 2005 Video Game Awards at the Gibson Amphitheater in Los Angeles with a variety of rappers, rockers, and movie stars praising the winners of categories voted on by industry veterans and Spike viewers. wow This year, Samuel L. Jackson (Pulp Fiction, Snakes on a Plane) served as MC, delivering award show banter with a gaming twist and introducing performances by Missy Elliott and Def Leppard. 50 Cent, the first musical act to perform on the show, apparently needed no introduction. wow gold Also appearing on the show were Snoop Dogg (last year’s host), Carmen Electra, The Rock, Vin Diesel, The Red Hot Chili Peppers, and Carson Daly. Based largely on the formula of the Video Music Awards on Spike’s fellow Viacom network, MTV, the show featured plenty of celebrity presenters, several musical acts, and a less-than-formal approach to the show in general. Another thing it had in common with MTV’s awards show, and most awards shows for that matter, was scripted banter between the presenters. mp3 player A number of innuendo-laden (or outright profane) jokes drew sizable laughs throughout the night (Jackson’s gag about one Katamari Damacy code that lets players “”roll their balls over Paris Hilton”" and another to cure them of whatever ailments the first code brought got the best reaction), but they were rare.
More common was the sight of celebrities distancing themselves from material that bombed, noting for the record that they didn’t write the jokes. A certain irreverence regarding not just games but the awards show itself saturated the taping. wow gold Jack Black, in a taped segment accepting the award for Best Performance by a Human–Male, thanked “”all the people of the b******* academy over there,”" before wondering aloud, “”Who votes on this thing. “” And like at other award shows where winners are given time to speak afterward, some chose to use the moment as a platform for a cause.RELATED LINKS:
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